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[APML] Licensing Rates (was: Oops Astronomy Mag)



At 07:30 AM 5/2/01 -0700, Chuck Vaughn wrote:
>Matt,
>  
> > Astrophotographs in books are a different story. Mostly only the better AP-ers
> > get called for that, so the usual licensing rates tend to be in effect. BTW
> > here's a link I got from Jerry:
> > http://photographersindex.com/price-ed-calc.htm . The circulation of S&T is
> > over 100,000 I think. That implies that $175 is a minimum for a quarter page
> > in Gallery.
>
>Actually it is worse for books. They really don't have any money to buy
>photos. Ask Robert Reeves how many astrophotos would have been in his book
>if he had to pay the going average price of $225 a piece as shown by the
>above link.

Chuck,

That is in part because Reeves/WillBell didn't expect to sell more than a few thousand copies of WFA.  There are a bunch of very nice Schmidt camera images in there from Kent Kirkley.  There's no way Kent could've collected anywhere near the rates implied by the above calculator.

However, the best-selling Backyard Astronomy Guide should be able to pay full rates.

I wonder what Gleason got for "The Hand of God"?
http://www.amazon.com/exec/obidos/ASIN/0740703234/ref=ase_celestialimages/102-5257036-6388133

>BTW, I'm going to have raise my price. I'm cheating myself.<g>

You intend to defray more than a few percent of the tens of $K you've invested in equipment (some of which you won't get back when you sell), not to mention 1000's of hours of your time?  If you did consulting in your professional field (whatever that is), you could get, what, $100/hour?  We'll be *lucky* (or good business people) if we get more than $2/hour for our AP work.
--
Matt BenDaniel           mailto:matt@exceloncorp.com
Principal Engineer                  tel 781.674.5153
eXcelon Corp.                       fax 781.674.5253
25 Mall Road             http://www.exceloncorp.com/
Burlington, Massachusetts 01803 USA


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