Re: [APML]: Magazine reviews

[Gene Horr <genehorr@swbell.net>]

The Astro-Photography Mailing List
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you wrote:

> (I'm basing my estimates on aviation magazines, which I used to
> write for and therefore know their business better. A national
> aviation magazine such as AOPA Pilot has a circulation similar to
> S&T or Astronomy, and last I checked a page of advertising in
> such a magazine went for about $6000/page. That was some time
> ago; it's probably higher now.)

Well, from what I have been told by smaller advertisers (1/4 
page, 1/16 page) you are a tad high.  I would estimate it 
closer to US$5k/page.  AOPA Pilot is aimed at a *slightly* 
higher income readership and can most likely command a higher
price.  But your estimate is still in the ballpark and you 
are right that pulling a couple of pages _would_ make Sky 
Publishing take notice.

> And when you start a special-interest magazine which accepts
> advertising but does not take into account the advertiser's
> interests, please let me know so I can come see it. I won't
> invest in it, but I'd like to see it (as long as it lasts,
> anyway). :-)

Ever see the Temmon Guide <g>?

Gene Horr
genehorr@swbell.net